Picture is what I found in Bionic Commando published by Capcom.  So is Capcom into in-game advertising?

I know AXE was putting some effort in in-game ads with Tom Clancy series such as Splinter Cell and Ghost Recons.  And Metal Gear Solid series always featured Sony related devices.

In any case how effective are these anyway?  Unlike usual ads, this would be hard coded, meaning it will be there forever.

I’m not sure why all those million seller games are not into this advertisement model but maybe there is no definite sponsership between them?  Oh could it be just a story plot issue?

I wonder how much it costs to put a ads in game and how often game developers offer to sell those virtual spaces.